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Feburary 4, 2010

NEW YORK, (CRWENEWSWIRE)– DiGennaro Communications today announced the hiring of advertising industry communications executive Kathleen Ruane. Ms. Ruane, who joins from Draftfcb, serves as Executive Director, a newly created position at the four-year-old public relations agency.

“Kathleen’s breadth of experience leading corporate communications and PR efforts at some of the world’s best ad agencies will offer increased value to our clients’ businesses,” said DiGennaro Communications founder and CEO Samantha DiGennaro. “Her unbridled energy and enthusiasm make her a wonderful addition to the team.”

At Draftfcb, Ms. Ruane was Senior Vice President, Corporate Communications. During her two-plus years there, she oversaw communications for the NY office and played a corporate advisory role to top executives including CEO Laurence Boschetto.

Prior to that, she managed media relations at some of the nation’s leading marketing communications agencies, as well as created and executed media strategies around numerous significant events. As Senior Vice President, Corporate Communications at Bozell, she oversaw the repositioning of the agency from a global network to a creative boutique.

After Bozell’s parent company True North Communications was sold to The Interpublic Group of Companies and the agency merged into sibling Lowe, Ms. Ruane developed communications around the newly-merged agencies’ relaunch and the introduction of its revamped leadership team including the appointment of CEO Tony Wright. She started her career at BBDO and has also worked at Y&R.

On joining DiGennaro Communications, Ruane stated, “The opportunity to work for a public relations firm that is not only on the rise, but which also has such a diverse array of marketing clients from global traditional and media agencies to independent creative and new media companies was too exciting to pass up.”

Ruane is a former board member of Advertising Women of New York and has received both the Crystal Prism Award and the President’s Award for outstanding contributions to that organization.

About DiGennaro Communications

DiGennaro Communications is a leading independent strategic communications agency specializing in business-to-business public relations. Founded in 2006, the agency’s client list includes Digitas, mcgarrybowen, and ZenithOptimedia. For more information, visit www.DiGennaroCommunications.com.

 

 

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