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Kore Nutrition Incorporated (OTCBB:KORE.OB) and Kore’s wholly owned subsidiary, Go All In, Inc. (”ALL IN“), are pleased to report the appointment of a unique and experienced Advisory Board to facilitate rapid expansion of the ALL IN Energy brand of products. The Advisory Board will be chaired by Phil Atwell, owner of Geronimo Film Productions Inc., which has been responsible for the development of music videos for 50 Cent, Dr. Dre, Eminem and Marilyn Manson, as well as commercial campaigns for Coors Light.
ALL IN President and CEO, David Powley, stated that, “We are overwhelmed with the caliber and talent of all of our dedicated and professional Advisors and, as All In Energy products cater initially to the Professional Poker Society, we are very fortunate that Phil Atwell has agreed to Chair this Advisory Board with his substantial experience in the entertainment world.” Powley continued, “This is the platform that will help Go All In Inc. express to, and impress upon, the vast consumer audience that our products are not just another brand of energy mixers for the juvenile jet set; we offer healthy energy (thus the term “healthergy”) based products which will help all demographics everyday.”
The ALL IN Advisory Board will play an integral, daily role in the growth of Kore. Bringing with them an extensive level of experience across a diverse range of fields, the Advisory Board will be called upon for their objective, professional advice as it pertains to the development, distribution, and management of Kore’s flourishing line of energy drinks, purified water, and new products under development.
Kore, through its wholly-owned subsidiary, ALL IN, is engaged in the business of developing, producing, and selling non-alcoholic beverages. Kore has developed and is currently selling bottled water and four energy drinks. Kore’s products are associated with professional poker and sports endurance events by the securing of endorsements of professional poker players, sponsoring poker tournaments, and by hosting ALL IN branded poker tournaments. Kore intends to expand the production, sales and distribution of ALL IN over the next twelve months.
EQ Labs, Inc. (Pink Sheets:EQLB) disclosed that poker superstar and celebrity spokesperson Vanessa Rousso appeared with EQ Labs’ CEO Mo Owens on the Las Vegas affiliate of ABC television (KTNV - Channel 13) promoting EQ Labs effervescent energy tablet. Mr. Owens and Ms. Rousso released a major promotion for Labor Day Weekend at the Convention Center location of Walgreens in Las Vegas for EQ Lab’s “Smart Energy Drink.” EQ Labs is expecting a very large audience on September 4, 2010. Each person that buys EQ at the Walgreens location that day wins a chance for a 1 hour personal poker boot-camp with Vanessa Rousso. The second winner will get a chance to ride in an off-road racing car with Baja racing champion TJ Flores.
On June 24, 2010, EQ Labs reported that Vanessa Rousso had signed an endorsement contract with EQ Labs. Ms. Rousso is a member of the prestigious Team PokerStars(R). In addition, she signed an endorsement contract as a celebrity spokesperson for Go Daddy in 2009. Ms. Rousso also appeared in the Sports Illustrated Swimsuit Issue. Last week, EQ Labs CEO Maurice Owens was featured on “The Morning Blend” show talking about the virtues of EQ Energy drink while also displaying EQ Labs’ complete product line.
EQ Labs is engaged in the development, marketing and sale of EQ (”The Smart Energy Drink“). EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers.
Nokia (NYSE:NOK) has been ranked No.1 in The Economic Times-Brand Equity’s annual ‘Most Trusted Brands’ survey for 2010 in India, marking Nokia’s recognition as India’s most trusted brand for three consecutive years. Nokia has appeared in the survey since 2005, and has held the first position in 2008, 2009 and now, 2010. Nokia’s leadership rating over the years in this survey is also an indicator of the dramatic impact mobility has on India’s consumers over the years. India has been among the fastest growing telecom markets in the world with an estimated current mobile subscriber base in excess of 670 million subscribers.
“Nokia has always been a consumer-centric company and a consumer award for ‘trust’ is the pinnacle of all awards. This award is a testament to our team’s deep focus and determined efforts to better understand the needs of the evolving Indian consumer and connect with them. Our initiatives for India - ranging from ‘made in India, made for India’ handsets, services such as Nokia Life Tools and extensive retail and care networks - are a proof of the fact that we are continuously striving to make a positive impact on the lives of our consumers,” said D. Shivakumar, Managing Director, Nokia India Pvt. Ltd.
The award marks the celebration of 15 years of mobility and Nokia in India. The first mobile phone call was made on a Nokia phone using Nokia network on July 31, 1995. Brand Equity’s ‘Most Trusted Brands’ survey judges 300 brands from consumer products and services. Consumers across 13 Indian cities evaluate the brand on seven key attributes.*
At Nokia, Nokia is committed to connecting people. Nokia combines advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.2 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (http://www.ovi.com), including music, maps, apps, email and more. Nokia’s NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally
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